![Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard](https://www.tbsnews.net/sites/default/files/styles/big_2/public/images/2023/10/02/dassler-brothers-3_0.jpg)
Adidas and Puma: How a sibling rivalry gave rise to two giants of the sports world | The Business Standard
![DYK: The creators of Adidas and Puma were brothers. Adolf Dassler established Adidas, while his elder brother Rudolf Dassler founded Puma. : r/didyouknow DYK: The creators of Adidas and Puma were brothers. Adolf Dassler established Adidas, while his elder brother Rudolf Dassler founded Puma. : r/didyouknow](https://i.redd.it/r6j5c64a9xxb1.jpg)
DYK: The creators of Adidas and Puma were brothers. Adolf Dassler established Adidas, while his elder brother Rudolf Dassler founded Puma. : r/didyouknow
![Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports (Paperback) - Walmart.com Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports (Paperback) - Walmart.com](https://i5.walmartimages.com/asr/6fa6dcdf-2cd2-4fb0-be28-8ab44d7a7a1c_1.fde1f2503eff25346dc40a70479987f0.jpeg?odnHeight=768&odnWidth=768&odnBg=FFFFFF)