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When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

The History of the LeBron James & Nike Partnership | Shoe Palace Blog
The History of the LeBron James & Nike Partnership | Shoe Palace Blog

LeBron James Nike Air Zoom Generation "Debut" DV7219-100 | Hypebeast
LeBron James Nike Air Zoom Generation "Debut" DV7219-100 | Hypebeast

LeBron James, Nike agree on lucrative lifetime contract - SBNation.com
LeBron James, Nike agree on lucrative lifetime contract - SBNation.com

LeBron signs lifetime contract with Nike | Sports
LeBron signs lifetime contract with Nike | Sports

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

Nike Gave LeBron a Lifetime Shoe Deal
Nike Gave LeBron a Lifetime Shoe Deal

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

LeBron James Business Partner: Nike Deal Over $1 Billion
LeBron James Business Partner: Nike Deal Over $1 Billion

Why LeBron James retro-ing his first signature shoe is a surprisingly  emotional thing | Mashable
Why LeBron James retro-ing his first signature shoe is a surprisingly emotional thing | Mashable

The Full History of LeBron James' Nike Deal
The Full History of LeBron James' Nike Deal

Taking a closer look at LeBron James' shoe deal with Nike
Taking a closer look at LeBron James' shoe deal with Nike

The Full History of LeBron James' Nike Deal
The Full History of LeBron James' Nike Deal

When LeBron James chose Nike in 2003, he gave up $28 million — it could end  up making him $1 billion - MarketWatch
When LeBron James chose Nike in 2003, he gave up $28 million — it could end up making him $1 billion - MarketWatch

The Nike LeBron NXXT Gen Inspired James' First Sneaker Releases in January
The Nike LeBron NXXT Gen Inspired James' First Sneaker Releases in January

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

LeBron James Nike: King Jame's Lifetime Deal is Bonkers
LeBron James Nike: King Jame's Lifetime Deal is Bonkers

LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction  | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
LeBron James, Nike Agree on Lifetime Contract: Details, Comments, Reaction | News, Scores, Highlights, Stats, and Rumors | Bleacher Report

LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The  King spent his first ever Nike endorsement check as an 18-year-old - The  SportsRush
LeBron James spent ONLY $2000 of his $90 million Nike contract!”: How The King spent his first ever Nike endorsement check as an 18-year-old - The SportsRush

A Timeline of LeBron James' Career As Told By Nike Sneakers -  SneakerNews.com
A Timeline of LeBron James' Career As Told By Nike Sneakers - SneakerNews.com

Kevin Durant joins Michael Jordan, LeBron James with Nike lifetime deal
Kevin Durant joins Michael Jordan, LeBron James with Nike lifetime deal

LeBron James signs lifetime deal with Nike - ESPN
LeBron James signs lifetime deal with Nike - ESPN

How LeBron James spent his first endorsement check from Nike
How LeBron James spent his first endorsement check from Nike

Nike lifetime deal brings LeBron into MJ territory
Nike lifetime deal brings LeBron into MJ territory

NBA: Story behind LeBron's Nike ad for debut shoe - ESPN
NBA: Story behind LeBron's Nike ad for debut shoe - ESPN

The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike